Here, Good Fortune Collective = Collective Good Fortune

When done right, capitalism can be a force for good. Here’s what that looks like: Enrich people’s lives. Participate in culture. Play by altruistic rules. Achieve hard-nosed, business-centric goals. Ensure your brand doesn’t leave any unintentional artifacts along the way. This is the future that we’re here to manifest. We hope your brand will be a part of it.

Our Process

01

Observations from insights

02

Insights from strategy

03

Strategy informs ideas

04

Ideas create brand behaviors

05

Brand behaviors resonate and motivate people

When strong insights are translated into differentiated human-centric strategy, the chances of making brand work that works drastically increases. Embracing every step of this process fits the product or service into peoples’ lives where it didn’t fit before. Often, it illuminates for people something about themselves they might not know. Ultimately, this is the style of work that resonates in culture. Achieving it requires more than insights alone.

Looking for a human-centric strategic unlock?
Let's collaborate.

  • Brand Positioning

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  • Branding

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  • Naming

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  • Digital

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  • Edutainment

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  • Go-To-Market

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  • Strategy

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  • Advertising

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  • Art Direction

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  • Copywriting

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  • Experiential

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  • Meta + Google Ad Suite

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  • CG Motion

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  • Brand Positioning

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  • Branding

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  • Naming

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  • Digital

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  • Edutainment

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  • Go-To-Market

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  • Strategy

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  • Advertising

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  • Art Direction

    *

  • Copywriting

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  • Experiential

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  • Meta + Google Ad Suite

    *

  • CG Motion

    *

  • Brand Positioning

    *

  • Branding

    *

  • Naming

    *

  • Digital

    *

  • Edutainment

    *

  • Go-To-Market

    *

  • Strategy

    *

  • Advertising

    *

  • Art Direction

    *

  • Copywriting

    *

  • Experiential

    *

  • Meta + Google Ad Suite

    *

  • CG Motion

    *

  • Brand Positioning

    *

  • Branding

    *

  • Naming

    *

  • Digital

    *

  • Edutainment

    *

  • Go-To-Market

    *

  • Strategy

    *

  • Advertising

    *

  • Art Direction

    *

  • Copywriting

    *

  • Experiential

    *

  • Meta + Google Ad Suite

    *

  • CG Motion

    *

  • Brand Positioning

    *

  • Branding

    *

  • Naming

    *

  • Digital

    *

  • Edutainment

    *

  • Go-To-Market

    *

  • Strategy

    *

  • Advertising

    *

  • Art Direction

    *

  • Copywriting

    *

  • Experiential

    *

  • Meta + Google Ad Suite

    *

  • CG Motion

    *

  • Brand Positioning

    *

  • Branding

    *

  • Naming

    *

  • Digital

    *

  • Edutainment

    *

  • Go-To-Market

    *

  • Strategy

    *

  • Advertising

    *

  • Art Direction

    *

  • Copywriting

    *

  • Experiential

    *

  • Meta + Google Ad Suite

    *

  • CG Motion

    *

  • Brand Positioning

    *

  • Branding

    *

  • Naming

    *

  • Digital

    *

  • Edutainment

    *

  • Go-To-Market

    *

  • Strategy

    *

  • Advertising

    *

  • Art Direction

    *

  • Copywriting

    *

  • Experiential

    *

  • Meta + Google Ad Suite

    *

  • CG Motion

    *

  • Brand Positioning

    *

  • Branding

    *

  • Naming

    *

  • Digital

    *

  • Edutainment

    *

  • Go-To-Market

    *

  • Strategy

    *

  • Advertising

    *

  • Art Direction

    *

  • Copywriting

    *

  • Experiential

    *

  • Meta + Google Ad Suite

    *

  • CG Motion

    *

The collective only works when you do certain things and we do certain things.

You

Want to actively participate in culture and are brave enough to do so.

Have a product or brand that fills a real need.

Align with us on the big stuff — transparency, regard for the planet and people, actively promote racial and gender equality, and do right by society in general.

See strategy and creative as a team, not a timeline.

Welcome humble and honest input — even if it’s difficult to hear.

Offer humble and honest feedback — even if it’s difficult to say.

Looking for a human-centric strategic unlock? GFC can help.

We

Hold ourselves to a standard of positively impacting something, someone, or both with every assignment.

View people as people and not “consumers.”

Start every assignment with a strategic underpinning, based on the human/cultural truth that surrounds the offering.

Create work product that respects the intelligence and time of our audience.

Love brevity.

Appreciate that there’s no substitute for meaningful depth.

Leadership

Drew Pautler

Founder, Chief Creative Officer

Merging an unquenchable passion for brand behavior and design, Drew Pautler has with an innate superpower for identifying powerful strategic unlocks. What is it that makes one idea or strategy good, but another great? Our founder has an uncanny ability for exactly this kind of intangible discernment, as well as an intuitive sense for linking brand and human behaviors.

No project is too small. No product launch is too big. Drew thinks a tiny tag inside the sleeve of a cycling jacket is the perfect place for an Instagram-worthy message, and no less important than a multi-million dollar Superbowl commercial full of celebrities for the largest retail brand in technology. Whatever the brief, Drew finds and extends contagious excitement in solving the most challenging marketing puzzles, addressing the root problem first. Need to improve the effectiveness of B2B sell-in tools? Drew is ready. Time to increase the stickiness of B2C campaigns that motivate people to act? Let’s go. Want to have “depth at launch” with a YouTube edutainment series? No sweat. Drew regards every project as an opportunity to improve lives by merging bold creativity with serious business results.

Having helped boost ROI across the full spectrum of business categories at every level of the marketing funnel, Drew’s experience has made Good Fortune Collective the agency to hire when people need to know about world changing products and innovations at scale. Prior to founding GFC, Drew’s skillset was shaped by both tiny creative boutique and internationally acclaimed powerhouse – including a formative stint at the world’s most creative and awarded agency – Crispin Porter + Bogusky in Boulder Colorado, working on Coke Zero, Microsoft, Best Buy and Volkswagen. Before this chapter, Drew was one of Canada’s “must watch” art directors, winning the Cannes Young Creative Award in back-to-back years. After glowing recognition from design and advertising communities for both craft and insight, Drew founded GFC in 2012 on the belief that making great work can do more than improve a company’s bottom line, it can truly improve the world. Never losing sight that Good Fortune Collective is for Collective Good Fortune.

Talent Roster

  • Tash Thomas

    Sr. Project Manager

  • Emily Neill

    Art Director

  • Troy Graham

    SR. Art Director, Motion

  • Darryl Spreen

    SR. Art Director, Design

  • David Zimberoff

    Global Strategy

  • Evan Fry

    Sr. Writer

  • Mark Shuya

    Business Operations Strategist

  • Nathan Dills

    Sr. Writer