A global creative practice that gives world- changing brands Depth at Launch.
We opened our doors in 2013 as a creatively driven ad agency with decades of experience and boundless energy. Great, but honestly nothing unique. Over the years, our instinct to solve for the root problem had our clients ask us to solve bigger and more complex briefs. Stuff ad agencies rarely do, requiring more than a “big idea” or awareness campaign. We’re talking brand pivots. Turn arounds. And taking true innovations from zero to one. Because we always build on what we learn, we identified a pattern that yields more than highly creative executions – it delivers “Depth at Launch.” It unlocks new business value by creating contagious excitement between brand and human behavior. It’s changed everything in terms of the types of brands we collaborate with, and the unexpected places these transformations take us. We wouldn’t have it any other way.
Our Process
Human-centric strategy informs your brand’s True Gravity™.
Your True Gravity™ acts as a guide for every action you take.
Your actions build and contribute to Depth at Launch.
Depth at Launch wins people, builds profit and lands in culture.
We help you find, understand and wield the power of differentiated brand actions.
More than merely aligning with values, your brand actions have to meet needs. To do that, your brand proposition has to be grounded in what is truly useful. (Show a new way. Solve an old problem. Make life easier.)
Merge your proposition with your brand personality (that intrigues people because its categorically fresh) and we arrive at something unique and useful: Your True Gravity.®
Your True Gravity brings people in. It serves as a north star for every action your brand takes. And it works to close the gap between what people need and what they want. What’s yours? Let’s find it.
GFC at a glance
Not part of this mix yet? Let’s change that.
13
Years Reimagining Brands
64
Truth Maps Created
$26.12B
Enterprise Value Trusted to Create Depth at Launch.
The collective only works when you do certain things and we do certain things.
You
Want to actively participate in culture and are brave enough to do so.
Have a product or brand that fills a real need.
Align with us on the big stuff — transparency, regard for the planet and people, actively promote racial and gender equality, and do right by society in general.
See strategy and creative as a team, not a timeline.
Welcome humble and honest input — even if it’s difficult to hear.
Offer humble and honest feedback — even if it’s difficult to say.
Looking for a human-centric strategic unlock? GFC can help.
We
Hold ourselves to a standard of positively impacting something, someone, or both with every assignment.
View people as people and not “consumers.”
Start every assignment with a strategic underpinning, based on the human/cultural truth that surrounds the offering.
Create work product that respects the intelligence and time of our audience.
Love brevity.
Appreciate that there’s no substitute for meaningful depth.
Leadership
Drew Pautler
Founder, Chief Creative Officer
Merging an unquenchable passion for brand behavior and design, Drew Pautler has with an innate superpower for identifying powerful strategic unlocks. What is it that makes one idea or strategy good, but another great? Our founder has an uncanny ability for exactly this kind of intangible discernment, as well as an intuitive sense for linking brand and human behaviors.
No project is too small. No product launch is too big. Drew thinks a tiny tag inside the sleeve of a cycling jacket is the perfect place for an Instagram-worthy message, and no less important than a multi-million dollar Superbowl commercial full of celebrities for the largest retail brand in technology. Whatever the brief, Drew finds and extends contagious excitement in solving the most challenging marketing puzzles, addressing the root problem first. Need to improve the effectiveness of B2B sell-in tools? Drew is ready. Time to increase the stickiness of B2C campaigns that motivate people to act? Let’s go. Want to have “depth at launch” with a YouTube edutainment series? No sweat. Drew regards every project as an opportunity to improve lives by merging bold creativity with serious business results.
Having helped boost ROI across the full spectrum of business categories at every level of the marketing funnel, Drew’s experience has made Good Fortune Collective the agency to hire when people need to know about world changing products and innovations at scale. Prior to founding GFC, Drew’s skillset was shaped by both tiny creative boutique and internationally acclaimed powerhouse – including a formative stint at the world’s most creative and awarded agency – Crispin Porter + Bogusky in Boulder Colorado, working on Coke Zero, Microsoft, Best Buy and Volkswagen. Before this chapter, Drew was one of Canada’s “must watch” art directors, winning the Cannes Young Creative Award in back-to-back years. After glowing recognition from design and advertising communities for both craft and insight, Drew founded GFC in 2012 on the belief that making great work can do more than improve a company’s bottom line, it can truly improve the world. Never losing sight that Good Fortune Collective is for Collective Good Fortune.
Talent Roster
Tash Thomas
Sr. Project Manager
Emily Neill
Art Director
Troy Graham
SR. Art Director, Motion
Darryl Spreen
SR. Art Director, Design
Victoria Wills
Executive Director of Business Operations
David Zimberoff
Global Strategy
Evan Fry
Sr. Writer
Mark Shuya
Business Operations Strategist
Nathan Dills
Sr. Writer